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So, for example, when we were casting for the Alice in Wonderland activation, we had potential actors come in for workshops to see which worked well together. All rights reserved.{/INSERTKEYS}{/PARAGRAPH} Fundamental to our service offering within Travel Retail is our focus on Destination Targeting, providing staff with specific language skills and cultural understanding to complement the Luxury Retail experience. In Heathrow, Birmingham Airport and Manchester Airport stores, Mandarin Speakers supported service and sales at this peak trading time, working alongside and complementing our experienced Contentainment Team Members. The HQ staff include creatives, logistics people, experts who can build pop-ups, roadshows, and experiential and event collateral, trainers, and experiential team leaders. For more information read our full privacy policy here. Some clients, particularly high-end brands and retailers, will have people who can provide high-impact training modules for our brand ambassadors. Generic Sales Training within early stages of recruitment — e. So those elements are common to all the people on our database. More recently, we ran another activation for World Duty Free which was themed around Alice in Wonderland. We can find an amazing range of multi-skilled people to fill just about any need a brand or retailer has — with the added bonus that the majority of our staff have high level security clearance, which adds a whole extra level of trust. It was all about delivering the best possible experience for travellers, with high quality costumes, props and sets, and professional actors. What do you look for when recruiting staff? Airside is everything the other side of security and immigration control. These can range from an hour or so for one-off activations through to a day or two for clients we will be working with for weeks, months or years. These are held regularly at the start of a new promotion or product launch for example. The actors also had to be properly in character, and their actions and words had to be true to the original creation, while still delivering key messages for the client. To what extent are Blackjack required to train staff prior to a branded event or going live in store? A further complication is that passes are for specific areas of airports, so someone who can work in one part may not be cleared to work in another. Blackjack has always focused on quality first, not quantity — even so, we have more than 8, qualified field staff and brand ambassadors on our database, supported by an in-house team of Blackjack people at our headquarters at Heathrow airport. Most clients, though, will have prepared a brief for us outlining all of that information. This was a great example of different skill sets working and collaborating together in a highly successful format. Landside is everything this side of the security gates and in international airports passport control. Our objective is to provide a multi-talented, multicultural staffing pool and we are always looking to marry the most diverse, yet industry appropriate skills. It has to be a piece of theatre! As you can imagine, sourcing skilled staff with the right clearance to work airside is a massive challenge — but we have one of the biggest databases in the UK. We do so much work at airports around the UK, Europe and the Middle East that a significant percentage of the people on our database have very high security clearances. To work airside, staff must go through incredibly strict vetting procedures, set by the Civil Aviation Authority CAA , in order to get an airside pass. Privacy Notice For more information read our full privacy policy here. What opportunities are your staff given to gain new skills or strengthen their existing ones? {PARAGRAPH}{INSERTKEYS}Here, we give you the full interview. Oct 09 How would you describe the staff on your books, what qualities must they all possess? But there will often be very specialist skills our clients need — these could be beautician qualifications, sports qualifications, Criminal Record Bureau vetting, languages, health and safety certification, teaching… We have an incredibly diverse set of different skill types listed on the database, so we can drill down and find very specific people when we need to. Posted by KLPR. Our Alice in Wonderland experiential activation was all about relaxing travellers and calming them down. Brand specific training, face to face or through our learning management system tool, iCademy, which is specifically aimed at training ambassadors with tailored learning paths to give clients complete reassurance of their brand knowledge. There will always be training involved in any job we do.